Design · Build · Automate · Grow

We make brands impossible to ignore.

Websites, AI agents and automated systems—designed with luxury-house craft and built at AI-native speed. We make the front end unforgettable and the business behind it run better.

Shopify & headless storesUI/UX designWebsites & landing pagesAI agents & automationBrand identity & art directionWeb apps & platformsE-commerce migrationsEmail, CRM & lifecycleProduct & campaign art directionAI search visibilityLanding pages in 3 days

Built fast. Never looks fast.

Bring usThe messy version
We findWhat actually needs fixing
We buildThe beautiful front end—and the system behind it
You getA business that looks better and runs better
Our point of view

In the age of AI,
taste is the whole job.

Anyone can generate anything now. Making things stopped being the scarce part. What is scarce is knowing what is worth making—what to keep, what to throw away, and what the world is quietly ready for. That is the part we are actually selling.

Technology makes us fast. Taste makes the work worth remembering.
The difference is in the detail

This is what your business looks like when it stops playing small.

We do not decorate a template. We find the thing people should feel about your brand, then make every image, word, interaction and system prove it.

01 / Digital flagship · Headless Shopify
larkandberry.com↗
Lark and Berry homepage
Lark & Berry

Eight years of brand equity.
Reimagined in three weeks.

Full catalogue, content and search equity moved into a sharper luxury world—without losing the audience already built. Built headless: a bespoke front end with Shopify running commerce quietly underneath.

View the live work ↗
02 / Brand world · Hand-coded
tastesnowfall.com↗
Snowfall homepage
Snowfall · Marylebone

A frozen yoghurt bar,
treated like a fashion launch.

Enter the world ↗
03 / Editorial platform · Next.js & CMS
theboundlessera.com↗
The Boundless Era homepage
The Boundless Era

Brief on Monday.
Live by Thursday.

See the 3-day build ↗
04 / Product & AI · SaaS platform
wafel.ai↗
Wafel AI homepage
Wafel AI

One quiet interface.
An entire brand running behind it.

Strategy, product design and production engineering for an AI operations platform built around human approval.

Explore the platform ↗
From forgettable to felt

Do not tell people you are different. Make them feel it.

Move across the website to reveal what attention, art direction and confidence can do. Drag the line whenever you want a precise comparison.

YourBrandHome   About   Services   Contact
WELCOME TO OUR WEBSITE

Quality products and services.

We help customers with reliable solutions. Learn more about what we offer.

Learn more
Luxury jewellery website after redesign
AFTER · LUSTRAYour business.
Seen properly.
BeforeAfter
Beyond the website

The website gets attention.
Automation gives you your week back.

We automate enquiries, customer replies, CRM updates, follow-ups, reporting and the repetitive work that quietly eats the week. AI does the doing; your team keeps control.

Explore AI & automation →
In development · Lustra Labs Living system
Second Brain

Your mind,
mapped.

A private constellation that connects people, projects, places and every thought you wanted to remember.

AI product · knowledge system · automation Explore the system ↗
One studio · No handoffs

Make people look.
Then make the business move.

One accountable team

Senior-led.
Specialist-powered.

A creative founder and technical lead stay inside every project from first thought to final delivery. Around them is a trusted network of senior designers, engineers, photographers, growth and AI specialists brought in precisely when the brief needs them—and never when it does not.

Your turn

Show us what you are building.
We will show you what it could become.

No generic proposal. Tell us the ambition and we will come back with a point of view.

Portfolio

Worlds we've built.

A selection of brands, platforms, and products we've designed, launched, and scaled.

01

Lark & Berry 8 years migrated in 3 weeks

The diamond disruptor. Luxury sustainable jewelry — a case study at London Business School.

larkandberry.comHeadless Shopify → 02

Snowfall

A luxury frozen yoghurt, kefir and collagen bar hidden beneath a Marylebone jewellery shop.

tastesnowfall.comHand-coded → 03

The Boundless Era Built in 3 days

A community and movement for people who refuse to specialise — events, essays and courses for cross-disciplinary thinkers.

theboundlessera.comNext.js & Payload CMS → 04

Wafel AI

An AI platform that automates small business operations.

wafel.aiSaaS platform → 05

Glamworld

Trade-only jewellery production and design, between London and Hong Kong.

glamworld.coNext.js → 06

LB Match

A luxury second-hand marketplace, built for Lark & Berry's circular economy.

lbmatch.coShopify → 07

Symptom

Limited-edition collectible art and design objects. Coming soon.

symptom.house →
∞

And the work we can't show you

White-label builds shipped under other studios' names, internal tools and dashboards that live behind a client login, migrations and AI systems covered by NDA, and a long tail of sites for businesses who'd rather not advertise who built them. Ask us privately—we can usually tell you more by email even when we cannot link to it.

Under NDA  
Beyond the Build

The part that keeps working while you sleep.

A website is where people land. These are the systems that decide whether they ever find you, and what happens after they do.

❋

Agents That Actually Do Things

Not a chatbot reading a FAQ. An agent trained on your business that answers properly, qualifies the lead, books the call and writes it into your systems — in your brand's voice, at 3am.

◈

Found by AI, Not Just Google

Your customers ask ChatGPT before they open a search engine. We build you to be the source it cites — structured, answer-first, machine-readable — then monitor whether the models actually name you.

⟳

The Busywork, Gone

Enquiries routed, follow-ups sent, data entered, reports written. We automate the repetitive half of your week — including the lifecycle email that used to be somebody's full-time job.

Services

Whatever digital means
to you — we do it.

Six specialisms. One small team. Every digital need your brand will ever have.

01
Websites & Landing Pages
Design · Build · Launch

Your website is your most important sales tool. We design and build sites that are fast, beautiful, and built to convert — whether it's a brand flagship or a high-performance landing page. Every one is designed from scratch, never a template.

  • Custom website design
  • High-converting landing pages
  • Mobile-first, performance-optimised
  • CMS integration (Webflow, WordPress, custom)
Ask us about this →
02
AI Automation & Workflows
Agents · Chatbots · Automation

The unglamorous work that eats your week — customer replies, data entry, reporting, follow-ups — can run itself. We wire AI into the day-to-day of your business, using the same systems we run our own brands on. Automated, monitored, and actually reliable.

  • AI chatbots & customer-service agents
  • Back-office & admin automation
  • AI content & reporting pipelines
  • Tool integrations (Zapier, Make, custom builds)
Ask us about this →
03
App & Product Development
iOS · Android · Web · SaaS

From the first sketch to app store approval, we handle the entire journey. We scope your product, design the UX, and build it with clean, scalable code — whether it's a mobile app, a web app, or a full SaaS platform.

  • iOS & Android native apps
  • Web apps & SaaS platforms
  • UX/UI design
  • App Store & Play Store submission
Ask us about this →
04
Shopify & E-commerce
Shopify · Headless · Custom

We build Shopify stores properly — from a beautifully themed storefront to a fully headless build where the front end is custom and Shopify runs quietly underneath. Design, product pages, payments, email flows, the lot. Ready to sell from day one.

  • Shopify design, build & migration
  • Headless Shopify — custom front end on the Storefront API
  • Product page design, copywriting & checkout optimisation
  • Post-purchase and lifecycle email flows
Ask us about this →
05
Content & Brand Strategy
Copy · Social · Brand Voice

Your brand has a voice. We help you find it, shape it, and scale it — from website copy to daily social content, with AI-assisted systems that keep it consistent everywhere you show up.

  • Brand voice development
  • Website & landing page copy
  • Social media content calendars
  • AI-assisted content systems
Ask us about this →
06
Email, CRM & Marketing Automation
Klaviyo · Mailchimp · Custom Flows

The money is in the follow-up. We build email sequences, lead-nurture flows, and CRM automations that turn visitors into customers and customers into regulars — without you touching a thing.

  • Email sequences & newsletters
  • Lead capture & nurture flows
  • CRM setup & segmentation
  • Abandoned-cart & win-back automations
Ask us about this →

Ready to build something great?

Send us whatever you have—even if it is messy. We will make sense of it and come back by email with a clear proposal. No call required.

The Studio

Small core.
Deep bench.

We keep the studio deliberately small and senior, then bring in specialists — designers, engineers, photographers, AI people — for the parts of a project that deserve one.

In the age of AI, taste is the whole job.

Anyone can generate anything now. Making things stopped being the scarce part. What's scarce is knowing what's worth making — what to keep, what to throw away, and what the world is quietly ready for. That's taste, and it's the last thing that can't be prompted. It comes from years of looking closely at beautiful work, from having built real brands people paid real money for, and from paying attention to the world rather than to the tools.

Lustra Digital House

Where We're Strong

Expertise, assembled.

Ultra-Luxury Brands

We cut our teeth in fine jewellery — a lab-grown diamond house taught as a case study at London Business School. Luxury standards for photography, typography and finish carry into everything we build — the smallest brochure site gets the same eye as the flagship.

Production AI Systems

Not chatbot demos. Multi-model pipelines, agents that execute real actions behind human approval gates, and scheduled jobs running in production — the largest of them a multi-tenant platform with over 1,600 API routes and 90 cron jobs.

Commerce & Integrations

Shopify — themed or fully headless on the Storefront API — plus Stripe, Klaviyo, Meta, Google, TikTok and WhatsApp. Storefronts, checkout, post-purchase flows and the OAuth and webhook plumbing that keeps them talking to each other.

AI Search Visibility

People ask ChatGPT before they ask Google. We build brands to be the source AI engines cite — answer-first pages, structured data, and monitoring of whether the models actually mention you.

Design Systems & Art Direction

Identity, tokens, components and campaign direction — so a brand still looks like itself on the tenth page, the fiftieth email and the next thing you launch.

Content & Brand Voice

A defined voice, enforced everywhere — site copy, email, social and AI-generated content that doesn't read like AI-generated content.

Good digital work shouldn't require five different agencies.

How We Work

Lustra was built because the best brands deserve a team that covers everything — without the overhead of a large agency or the chaos of working with five separate suppliers.

A senior core runs every project end to end, so nothing gets lost in a handover. Around that core sits a network of specialists we've worked with for years — engineers, photographers, illustrators, AI and data people — brought in when a project genuinely needs them and left out when it doesn't. You get the range of a big agency and the accountability of a small one.

Those tools are why we're fast. A website that takes most studios two months takes us days, because AI handles the repetitive work while we spend our time on the parts that actually need a person: the design, the judgement, the finishing. Nothing leaves here without a human signing it off.

We work across UK, US and Asia time zones, and we're currently taking on new clients who want to do something genuinely good online.